AI Assurance Tools & Agents

We make AI insurable and investable.

CarefulAI gives underwriters, investors and risk owners the evidence they need to price AI risk — turning opaque AI systems into assessed, documented, defensible ones.

Book a demo Government-recognised assurance methodology, embedded in a British Standard.

Without assurance

An unpriceable black box — excluded or declined.

With CarefulAI

A priced, evidenced risk — writeable and fundable.

Recognised & accredited

UK Government recognised assurance technique (DSIT) Embedded in BS 30440 ISO 42001 readiness SOC 2 · HIPAA · Cyber Essentials (private instances)

What we do

Four things that make AI defensible

Our tools and agents produce the structured, auditable evidence that an underwriter or investment committee can actually act on — across the full AI lifecycle.

Assess the risk

Benchmark any AI system or supplier against the risks that matter, and produce a clear, comparable risk profile.

PRIDAR — the Government-recognised assurance framework, embedded in BS 30440.

Prove compliance

Turn narrative evidence into clause-by-clause conformity scores against the standard you need to meet — in minutes, without a consultant.

AutoDeclare + ISO 42001, EU AI Act and DORA readiness agents.

Evidence safe operation

Maintain a tamper-aware record of how humans and AI work together, plus live monitoring for drift and degradation.

Marc, ProofChain & PLIM — audit trails, model observability and automatic prompt/LLM switching.

Design compliant AI

Build human oversight into AI systems at the right points by design, so they meet regulation before they ship.

AutoHILL human-in-the-loop design + private, self-hosted agents.

Who it's for

Built for the people who carry the risk

Insurers & risk owners

Price and defend AI exposure

The structured risk information that moves an AI deployment from “exclude” to “writeable with conditions”.

A standardised, recognised intake assessment for every AI risk
Evidence of reasonable care that holds up at claim stage
Continuous monitoring for drift and performance degradation

Investors & founders

Protect returns and pass diligence

Surface and close compliance gaps before they surface as failed diligence — or as liabilities post-acquisition.

Clear visibility of AI risk across a portfolio or target
Readiness for ISO 42001 and emerging AI regulation
Risk-sharing engagements tied to agreed conformity outcomes

Why it's credible

Assurance you can point to, not just claim.

Gov-recognised

PRIDAR is published as a UK Government (DSIT) AI assurance technique and embedded in BS 30440, the British Standard for validating AI in healthcare.

Lifecycle-wide

Coverage from supplier assessment and conformity through to live operation, audit trail and human-in-the-loop design.

Aligned by design

Success-based engagements tie our fee to agreed conformity outcomes — we share the downside, not just sell the tool.

Make your AI insurable and investable.

Book a working session and we'll assess a live AI system or supplier with you, and show you the evidence it produces.

Book a demo

Investor & partnership enquiries

Talk to us

For investor-related questions, reach out to our Chairman, Joseph Connor.

Book a chat about AI safety with Prof. J → Book a product demo →

Registered office

CarefulAI Ltd
Springboard Centre, Newport, NP44 3AW, United Kingdom
Company number 03838140 · VAT 460 467 000